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TSM3500 Business Events Management
Credit Points: 15

The emphasis of this unit is to provide students with a detailed and practical understanding of the business events sector (sometimes referred to as the 'MICE industry'). The unit will look at the sector from multiple perspectives including the origins of demand and the sources of supply, the opportunities for generating income and the activities that create expenses. The key role of the media and marketing communications will be examined in detail. The unit will be largely presented from the viewpoint of a business event manager. A categorisation of business events into meetings (including gatherings, conferences and conventions), exhibitions (including trade shows, public shows and Expositions) and incentives (encompassing incentive travel and corporate hospitality events) will be adopted. The unit will incorporate an examination of how these multiple issues are balanced in the creation and delivery of business events and how the success of this process may be evaluated.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
Y29Bachelor of International Hotel and Resort Management
MAAAHDEvent Management Major
MIAAEREvent Management Minor
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 15/03/2013 VET: 20/05/2013