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MKT3610 Innovation and Entrepreneurship
Credit Points: 15

This unit is designed to appeal to people from a variety of discipline areas as a means of broadening their world view and their critical thinking about ideas and situations beyond their prior experience.  In this unit, we will examine contemporary and advanced issues relating to the cognitive development and marketing of ideas, i.e. innovation, creative marketing, entrepreneurship, international marketing, social marketing, etc.  The general aim of this unit is "learning by doing" and the unit is designed to enhance students' skill levels leading to more enhanced job opportunities.  The students will undertake the development of a program and its associated business plan, in a context of their choice, with reference to appropriate business concepts.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
K76Bachelor of Marketing and Creative Services
K77Bachelor of Marketing, Advertising and Public Relations
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 15/03/2012 VET: 15/03/2012