UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| PRN2105 | Public Relations Event Management | ||
| SCHOOL OF COMMUNICATIONS AND ARTS | |||
| Credit Points: 15 | |||
| Description: | |||
| This unit develops the knowledge and skills required by a public relations practitioner to design, stage and publicise a special event as part of a broader public relations program. The event could be a public relations tool in a campaign involving areas such as media relations, advocacy, government relations, internal communication, crisis management, or international communication. Full Unit Outline | |||
This Unit is part of the following Courses / Unit Sets | |||
| K77 | Bachelor of Marketing, Advertising and Public Relations | ||
| MAAACZ | Creative Services Major | ||
| MAAAHD | Event Management Major | ||
| MIAAER | Event Management Minor | ||
| MAAAEP | Public Relations Major | ||
| MIAADY | Public Relations Minor | ||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 12/07/2011 VET: 12/07/2011