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PRN2105 Public Relations Event Management
Credit Points: 15
This unit develops the knowledge and skills required by a public relations practitioner to design, stage and publicise a special event as part of a broader public relations program. The event could be a public relations tool in a campaign involving areas such as media relations, advocacy, government relations, internal communication, crisis management, or international communication.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
K77Bachelor of Marketing, Advertising and Public Relations
MAAACZCreative Services Major
MAAAHDEvent Management Major
MIAAEREvent Management Minor
MAAAEPPublic Relations Major
MIAADYPublic Relations Minor
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Last Updated - Higher Education: 31/03/2010 VET: 31/03/2010