Unit Set Structure

Disclaimer

This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

MIAACO  Marketing Minor 

This unit set is available in the following courses:

Marketing is recognised as the driving force of business success.  This Minor equips non-marketing students with the essential skills for a competitive advantage in their chosen profession. As these units are of an introductory nature it is intended for students NOT undertaking a Marketing Major or Advanced Marketing Minor. 

 

 
UNIT SET LOCATION
This unit set is available on Joondalup Campus.
 
MODE OF DELIVERY
This unit set is available in the following modes of delivery - On-campus, and Online.
 
The Marketing Minor consists of 60 credit points (4 units).
 
MKT1600 Marketing Principles&Practices 15
MKT2605 Promotional Marketing 15
MKT2608 Consumer Behaviour 15
MKT3601 Marketing Strategy 15
 

Last Updated - Higher Education: 15/03/2012 VET: 15/03/2012