Unit Set Structure

Disclaimer

This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

MAAACX  Marketing Major  

This unit set is available in the following courses:
Y04 BACHELOR OF LAWS BACHELOR OF BUSINESS
G95 BACHELOR OF BUSINESS

The Major is designed for students seeking a career in marketing. Marketing skills are increasingly important in today’s business environment as businesses seek a sustainable competitive advantage. Students who major in marketing will be equipped with the necessary skills to gain employment and function in this competitive environment.

 

The Marketing Major consists of 120 credit points (8 units) as per structure listed below.

 
UNIT SET LOCATION
This unit set is available on Joondalup Campus.
 
MODE OF DELIVERY
This unit set is available in the following modes of delivery - On-campus, and Online.
 
UNITS IN THE MAJOR:
MKT1600 Marketing Principles&Practices 15
MKT2600 Buyer Behaviour 15
MKT2601 Marketing Intelligence 15
CMM2120 Integrated Marketing Communications 15
MKT3600 New Product Development 15
MKT3601 Marketing Strategy 15
MKT3120 International Marketing 15
MKT3603 Customer Relationship Management 15
 
 

Last Updated - Higher Education: 31/03/2010 VET: 31/03/2010