Unit Set Structure

Disclaimer

This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

MAAACX  Marketing Major  

This unit set is available in the following courses:
G95 BACHELOR OF BUSINESS
Y04 BACHELOR OF LAWS BACHELOR OF BUSINESS

Provides the skills and knowledge required for a career in customer, product, brand and revenue management.
The focus of marketing is to create value for an organisation, its customers, its partners and society at large. Marketers research the needs of customers, bring products to market, manage channel partners and manage customer satisfaction and loyalty.
This major equips students with the skills, theory, and practical experience to audit a market, identify opportunities, and create, implement and manage a marketing plan. It explores marketing at a local, national and international level. Students also gain transferable employability skills, including leadership, teamwork, critical thinking and effective communication, to give them career flexibility and access to global opportunities. Potential careers exist in business-to-business, business-to-consumer, government-to-consumer and the not-for-profit sectors.

 

Careers
Marketing Manager, Brand Manager, Customer Relationship Manager, Sales Manager, Business Development Manager, Product Manager, Advertising and Promotions Manager, Market Researcher

 

 
UNIT SET LOCATION
This unit set is available on Joondalup Campus.
 
MODE OF DELIVERY
This unit set is available in the following modes of delivery - On-campus, and Online.
 
The Marketing Major consists of 120 credit points (8 units) as per structure listed below.

 
UNITS IN THE MAJOR:
MKT1600 Marketing Principles&Practices 15
MKT2605 Promotional Marketing 15
MKT2607 Marketing Research 15
MKT2608 Consumer Behaviour 15
MKT3600 New Product Development 15
MKT3601 Marketing Strategy 15
MKT3120 International Marketing 15
MKT3603 Customer Relationship Management 15
 
 

Last Updated - Higher Education: 15/03/2012 VET: 15/03/2012