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MKT2600 Buyer Behaviour
Credit Points: 15

Living in a consumer culture we constantly purchase and covet things that create our lifestyles, express our identities, and define us.  What and how we consume, in many ways, determines not only how others see us, but also our personal satisfaction and self-worth.


To understand the complex processes of buyer behaviour you are introduced to perspectives from the disciplines of anthropology, sociology, psychology, economics, semiotics and marketing.  You will also learn about the techniques that marketers use to influence buyer behaviour, and in doing so gain a better understanding of your own behaviour and that of others.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
K76Bachelor of Marketing and Creative Services
K77Bachelor of Marketing, Advertising and Public Relations
MAAACXMarketing Major
MIAACOMarketing Minor
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Last Updated - Higher Education: 31/03/2010 VET: 31/03/2010