Sport marketing is regarded as a key success factor for organisations that market sport and/or market through sport.  This unit explores how sport is used to distribute goods, services, ideas, and experiences to consumers. The key concepts and practices in sport marketing are examined. Concepts include: marketing and sport, the sport consumer, sport as a service, the market planning process, the pricing process, place considerations, service delivery, service quality and customer satisfaction, sport and the media, the sport promotional mix, and sponsorship in the unique environments of community, commercial and elite sport.