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TSM2107 Tourism Research and Analysis
Credit Points: 15

Research is an essential element of tourism policy, planning, development, management and marketing. In this unit we will explore the nature, scope and use of research as applied in many sectors of the tourism industry. The unit provides a basic introduction to research planning and design, including data collection and analysis techniques used in tourism research. A core component of the unit will be a ‘real world’ research project, which students will undertake in groups to become familiar with the research process from the development of a research question to the presentation of findings in a final report. Completion of this unit will provide students with the skills and knowledge to undertake practical tourism research in their professional careers.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
M61Associate Degree of Tourism Management
M29Bachelor of Hospitality and Tourism Management
V38Bachelor of Tourism Management
MAAAFUTourism Management Major
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009