This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

PRN2120 Foundations of Public Relations
Credit Points: 15
This unit will provide comprehensive exposure to the role of Public Relations in different organisations facing a diversity of issues and priorities. Through case study analysis and practical work, students will experience public relations problem-solving and programming to sharpen communication planning skills and add specific operational experience. The unit also examines financial and budgetary aspects of public relations management as well as the ethical and social ramifications of public relations practice and codes of conduct.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
K76Bachelor of Marketing and Creative Services
K77Bachelor of Marketing, Advertising and Public Relations
MAAACZCreative Services Major
MIAADDMarketing Management Minor
MAAAGKMass Communications Major
MIPRNPublic Relations Minor
MAPRPublic Relations Major
MAAAEPPublic Relations Major
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009