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PRN2122 Public Relations Research
Credit Points: 15
This unit addresses methods of undertaking research for appropriate SMART objectives and strategies for a public relations campaign. It covers formal research (including qualitative and quantitative research methods), focus group fieldwork and questionnaire design. The analysis and reporting of results will be used to construct a public relations campaign. Central to this unit is the ability to source and research information critical to planning, implementing, monitoring and evaluating public relations campaigns.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
MAPRPublic Relations Major
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Last Updated - Higher Education: 30/04/2009 VET: 30/04/2009