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ADV3112 International Advertising
Credit Points: 15
This unit will explore the advertising strategies behind global brand platforms. Students will investigate the planning and implementation strategies adopted by clients and agencies to embrace cultural and social difference, to ‘think globally but act locally’. The unit will also examine the impact of international and local regulations and laws on advertising in a global environment.

This Unit is part of the following Courses / Unit Sets
SMCADVAdvertising 8 Unit Supporting Major
MIADVAdvertising Minor
MAADVTAdvertising Major
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Last Updated - Higher Education: 30/09/2006 VET: 30/09/2006