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ADV3111 The Business of Publishing
Credit Points: 15
This unit explores the concepts, tools and research vital to the launch and success of a print publication. Students will examine the history of the print medium as a social barometer. The unit will also investigate the business planning, creative, advertising, and production practices associated with publishing and the impact of new and emerging technologies.

This Unit is part of the following Courses / Unit Sets
SMCADVAdvertising 8 Unit Supporting Major
MIADVAdvertising Minor
MAADVTAdvertising Major
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Last Updated - Higher Education: 30/09/2006 VET: 30/09/2006