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CMM2116 Foundations of Advertising
Credit Points: 15

This unit determines the function of advertising within the marketing mix.  A breakdown of the roles within an advertising agency and the relationship of each role to one another, the advertiser and outside suppliers is considered.  The development of a campaign is analysed from initial briefing through to the creative process, the production process, the media process and finally the post analysis.  Key regulatory and self-regulatory issues are also considered, including their code of ethics, trade practices and consumer protection legislation.

This Unit is part of the following Courses / Unit Sets
SMCADVAdvertising 8 Unit Supporting Major
MIADVAdvertising Minor
MAADVTAdvertising Major
SMCMASMass Communication 8 Unit Supporting Major
MIMASSMass Communication Minor
MACMASMass Communication Major
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Last Updated - Higher Education: 31/03/2006 VET: 31/03/2006