Unit Set Structure


This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

MAADVT  Advertising Major  

This unit set is available in the following courses:

Advertising is a discipline which combines art, science, strategy and communications practice.  It has potential applications far wider than simply employment in an advertising agency.  Advertising focuses on "controlled communications", where the content and the delivery-mode are both paid for by the client.  The degree can include elements of production, marketing, public relations, visual arts, communications research and interactive multi-media to develop and showcase the strengths of individual students.  Advertising is a critical component of integrated marketing communications in a business environment where it is communications (rather than accountancy) which has become the cornerstone of many successful corporate careers.


Edith Cowan University's advertising degree has been developed in cooperation with the Advertising Federation of Australia (WA) and addresses advertising as a communication specialism, rather than as a sub-section of a marketing plan.

This unit set is available on Mt Lawley Campus.
This unit set is available in the following mode of delivery - On-campus.
ADV2120 Advertising Management 15
ADV3107 Communication Theories in Practice 15
CMM2116 Foundations of Advertising 15
CMM2120 Integrated Marketing Communications 15
Plus four units selected from:
ADV3102 Creative Strategy: Process and Execution 15
ADV3105 Consumer Behaviour 15
ADV3406 Media Buying and Planning 15
CMM2121 Communication Research 15
CMM3104 Professional Placement 1 15
CMM3108 Independent Study Unit 15
CMM3120 Current Issues in Marketing Communications 15
Students must have 70% course weighted average to study this unit.
Note: It is recommended that students intending to study the Advertising major complete the following electives in the foundation year (Year One):
CMM1104 Writing for the Media 15
CMM1107 Creative Thinking 15
CMM1112 Communication Strategies 15

Last Updated - Higher Education: 31/03/2006 VET: 31/03/2006