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CMM2120 Integrated Marketing Communications
Credit Points: 15
This unit provides students with the necessary knowledge and skills to understand and use integrated marketing communications. The unit explores the role of the individual elements within the promotional mix, including direct marketing, sales promotion, personal selling, advertising, and public relations. The unit also addresses the synergies of combining different promotional elements, with the view of facilitating different strategies designed to result in specific outcomes. Attention will be paid to creative strategies which go beyond the expected.

This Unit is part of the following Courses / Unit Sets
MAADVAdvertising Major
SMCADVAdvertising 8 Unit Supporting Major
MIADVAdvertising Minor
MAADVTAdvertising Major
G54Bachelor of Communications (Communications Management)
MAPRNPublic Relations Major
SMCPRNPublic Relations 8 Unit Supporting Major
MIPRNPublic Relations Minor
MAPRPublic Relations Major
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 18/11/2004