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G54 Bachelor of Communications (Communications Management)

This course will be offered only off-shore to selected partners.

MDIS students completing the Advanced Diploma are granted 2 Years Advanced Standing by Oklahoma City University. Seeing that ECU is drawing on the same pool of students it follows that it should also provide the same level of recognition. Students from other Singaporean institutions will be granted appropriate advanced standing status according an assessment of their course [see attached pathway document]. All fulltime overseas students enrolled in the course will have to meet ECU English language proficiency standards.

ECU will provide a one-year, eight unit course that follows on from the MDIS Diploma and Advanced Diploma courses in Mass Communication. These two diplomas will provide Advanced Standing for both the ECU award and the OCU degree in Mass Communication.

MDIS will teach the course using a 3 semester in one-year model, thus 2 units + 3 units + 3 units.

In order to maintain viable class numbers, the units will roll over from semester to semester.

The course comprises the following units of study:-
PRN2120 Foundations of Public Relations 15
CMM2120 Integrated Marketing Communications 15
CMM2122 Communication Management 1 - Communication Theory and Practice 15
PRN3120 PR Issues and Crisis Management 15
CMM2121 Communication Research 15
CMM2123 Communication Management 2 - Managing Communication in a Global Environment 15
PRN3122 Corporate Communication 15
PRN3121 Strategic Public Relations Theory 15
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 18/11/2004