UNIT INFORMATION

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ADV4406 Media Buying and Planning
SCHOOL OF COMMUNICATIONS AND ARTS
Credit Points: 15
Prerequisites:
ADV4120 Advertising Management
ADV4116 Foundations of Advertising
CMM4120 Integrated Marketing Communication
 
Description:
This unit addresses all aspects of media buying and planning.  The student is introduced to media terminology, the mathematical calculations upon which reach and frequency analysis is based, and negotiating skills as a basis from which the student can grasp the criteria involved in the strategic thinking behind media planning.  Each media's strengths and weaknesses are investigated with the view to ascertaining how it may or may not impact on the Plan, and the criteria for each segment of the Media Objectives and Media Strategies are examined for their suitable inclusion in the Plan.

This Unit is part of the following Courses / Unit Sets
SPAABNAdvertising Area of Specialisation
SPAACIAdvertising Area of Specialisation
SPAACAAdvertising Area of Specialisation
SPAADGIntegrated Marketing Communications Area of Specialisation
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 9/30/2006 VET: 9/30/2006