The Master of Professional Communications (Advertising) equips graduates to analyse and evaluate the effectiveness of advertising campaigns, conduct research into consumer behaviour, plan and execute a campaign, design and cost marketing strategies and operate effectively within the industry.  This specialisation is accredited by the International Advertising Association (IAA) and makes extensive use of industry experts.  Participants may have the opportunity to familiarise themselves with the day-to-day operations of an advertising agency, and in some instances take advantage of internships and professional placement.  The project element allows additional mastery of advertising theory, research and practice.