Unit Set Structure

Disclaimer

This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

SPAABN  Advertising Area of Specialisation 

This unit set is available in the following courses:
G75 GRADUATE CERTIFICATE OF COMMUNICATIONS

The Graduate Certificate of Communications (Advertising) equips graduates to analyse and evaluate the effectiveness of advertising campaigns, conduct research into consumer behaviour, plan and execute a campaign and operate effectively within the industry.  The specialisation is accredited by the International Advertising Association (IAA) and makes extensive use of industry experts.

 
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
 
MODE OF DELIVERY
This unit set is available in the following mode of delivery - On-campus.
 
Four units selected from:
 
ADV4102 Creative Strategy: Process and Execution 15
ADV4105 Consumer Behaviour 15
ADV4107 Communication Theories in Practice 15
ADV4120 Advertising Management 15
ADV4406 Media Buying and Planning 15
CMM4120 Integrated Marketing Communication 15
CMM4121 Communication Research 15
ADV4112 International Advertising 15
 

Last Updated - Higher Education: 30/09/2006 VET: 30/09/2006