Provides the skills and knowledge required for a career in customer, product, brand and revenue management.
The focus of marketing is to create value for an organisation, its customers, its partners and society at large. Marketers research the needs of customers, bring products to market, manage channel partners and manage customer satisfaction and loyalty.
This major equips students with the skills, theory, and practical experience to audit a market, identify opportunities, and create, implement and manage a marketing plan. It explores marketing at a local, national and international level. Students also gain transferable employability skills, including leadership, teamwork, critical thinking and effective communication, to give them career flexibility and access to global opportunities. Potential careers exist in business-to-business, business-to-consumer, government-to-consumer and the not-for-profit sectors.

Careers
Marketing Manager, Brand Manager, Customer Relationship Manager, Sales Manager, Business Development Manager, Product Manager, Advertising and Promotions Manager, Market Researcher