UNIT SET INFORMATION
Disclaimer
This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| Integrated Marketing Communication Area of Specialisation | |||||||||||||||||||||
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| I55 MASTER OF BUSINESS AND TECHNOLOGY | |||||||||||||||||||||
Integrated marketing communication has become an important component in marketing because of changes in technology and the needs of corporations and consumers. This specialisation helps students to understand marketing communications and its relationship with marketing, advertising, and public relations.
The advertising and public relations units are from courses accredited by the International Advertising Association and the Public Relations Institute of Australia. | |||||||||||||||||||||
| UNIT SET LOCATION This unit set is available on Mt Lawley Campus. |
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| MODE OF DELIVERY This unit set is available in the following mode of delivery - On-campus. NOTE: Some units may be available off campus. |
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| Disability Standards for Education (Commonwealth 2005) | |||||||||||||||||||||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||||||||||||||||||||
| http://intranet.ecu.edu.au/student/support/student-equity | |||||||||||||||||||||
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Last Updated - Higher Education: 12/07/2011 VET: 12/07/2011