UNIT INFORMATION

Disclaimer

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

MBA5704 Marketing Management
SCHOOL OF BUSINESS
Credit Points: 15
 
Description:

This unit provides a foundation for understanding marketing management at a post-graduate level. This includes a study of the principles and practices of contemporary marketing planning which are critical to the success of every organisation. A strategic and tactical approach is taken in the development of the unit.  The management of the marketing process will be the focus, with a sound coverage of global concepts and impacts. The unit provides students with a broad comprehension of the key marketing practices relevant to businesses today.



Full Unit Outline

This Unit is part of the following Courses / Unit Sets
SPAAMWIntegrated Marketing Communication Area of Specialisation
I34Master of Business Administration
I34Master of Business Administration - Bunbury
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 12/07/2011 VET: 12/07/2011