The Event Management specialisation comprises of 60 credit points (4 units) and is designed for professionals working in event management, or those new to the field, who wish to develop their skills, knowledge and experiences in relation to the management of various event forms and the marketing and/or public relations and communications strategies relevant for event managers, alongside conceptual and practical competency in the area of event operations management. The phenomenon of events in society, such as the cultural, economic and political impacts and meanings of a range of events, alongside motives and benefits for event consumers will also be considered.