UNIT SET INFORMATION

Disclaimer

This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Advertising Area of Specialisation 
SPAACI 
G78 GRADUATE DIPLOMA OF COMMUNICATIONS 
 

 

The Graduate Diploma of Communications (Advertising) equips graduates to analyse and evaluate the effectiveness of advertising campaigns, conduct research into consumer behaviour, plan and execute a campaign, design and cost marketing strategies and operate effectively within the industry. The specialisation makes extensive use of industry experts.  

 
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
 
MODE OF DELIVERY
This unit set is available in the following mode of delivery - On-campus.
 
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity
CMM4122 Introduction to Research 15
 
Plus 45 credit points from:
ADV4105 Consumer Behaviour 15
ADV4112 International Advertising 15
ADV4116 Foundations of Advertising 15
CMM4120 Integrated Marketing Communication 15
CMM4137 Project Preparation * 15
 
Plus 60 credit points selected from:
ADV4102 Creative Strategy: Process and Execution 15
ADV4111 The Business of Publishing 15
ADV4117 Strategic Branding 15
CMM4117 Creative Thinking 15
 
Note: Not all units are available each semester.
 
* CMM4137 to be taken only when proceeding to the Master of Professional Communications.
 

Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014