The Marketing area of specialisation will provide MBA students with the skills and knowledge required for a career in customer, product, brand, and revenue management. The focus of marketing is to create value for an organisation, their customer, their partners, and society at large. Marketers research the needs of customers, bring products to market, manage channel partners, and manage customer satisfaction and loyalty. This major equips students with the skills, theory, and practical experience to audit a market, identify opportunities, and create, implement and manage a marketing plan. The course explores marketing at a local, national, and international level.