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Advertising Major  


Advertising is a discipline which combines art, science, strategy and communications practice.  It has potential applications far wider than simply employment in an advertising agency.  Advertising focuses on "controlled communications", where the content and the delivery-mode are both paid for by the client.  The degree can include elements of production, marketing, public relations, visual arts, communications research and interactive multi-media to develop and showcase the strengths of individual students.  Advertising is a critical component of integrated marketing communications in a business environment where it is communications (rather than accountancy) which has become the cornerstone of many successful corporate careers.


Edith Cowan University's advertising degree addresses advertising as a communication specialism, rather than as a sub-section of a marketing plan.

This unit set is available on Mt Lawley, and Joondalup Campuses.
This unit set is available in the following modes of delivery - On-campus, and Online.

This major will become progressively available online from 2014 onwards. Students commencing study in this major and who are eligible for advanced standing, may be required to complete units on campus.
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
Students may commence Level Two units of their Major in the first and second semesters of enrolment.
Select 60 credit points (4 units) from the following:
ADV1116 Foundations of Advertising 15
ADV2102 Creative Strategy: Process and Execution 15
ADV2105 Consumer Behaviour 15
ADV2107 Strategic Branding 15
ADV2220 Advertising Management 15
Plus 60 credit points (4 units) from the following:
ADV3111 The Business of Publishing 15
ADV3112 International Advertising 15
ADV3115 Account Planning 15
ADV3406 Media Buying and Planning 15
CMM3104 Professional Placement 1 15
CCA3108 Independent Study * 15
ADV3120 Current Issues in Marketing Communications * 15
ADV3125 Advertising Practice 15
* Students must have 70% course weighted average to study this unit.
It is recommended that students intending to study the Advertising Major complete some of the following Foundation Program elective units. Please note that MKT1600 (Marketing Principles and Practices) is a compulsory unit for the Advertising Major.
BRO1000 iTalk@ECU: Presentation Skills 15
CMM1204 Writing for Communications 15
CMM1107 Creative Thinking 15
MKT1600 Marketing Principles&Practices * 15
* MKT1600 must be completed as a Foundation elective.

Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014