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Y71 Bachelor of Communications

This course focuses on developing a wide range of professional and communication skills through a hands on approach to traditional and new media. It will provide you with skills in research and writing and critical and creative thinking. Practice and theory go hand in hand within this course, and inform each other across all of the available specialisations. As well as giving you the knowledge you will need to succeed in a dynamic communication and cultural environment, the course gives you the skills to adapt and thrive in facing and responding to challenges in a range of communication and cultural fields. Graduates from this course gain exciting employment opportunities within corporate and government sectors and our global media industries.

One or more of these majors/Unit sets is externally recognised. Refer to the Major/Unit set description for details

Standard University Admission requirements apply.

This course is available on Mt Lawley, and Joondalup Campuses.
This course is available by Full-time, or Part-time mode.
This course is available in the following modes of delivery - On-campus, and Online.

This course will become progressively available online from 2014 onwards. Students commencing study in this course and who are eligible for advanced standing, may be required to complete units on campus.

The Bachelor of Communications aims to provide graduates with a range of Communications skills, and to prepare them for work in Communications professions. Students specialise by taking either one or two Majors from a choice of:



Creative Services


Media, Culture and Mass Communications

Public Relations

The Bachelor of Communications degree is a 24 unit, 360 credit point, three year full-time award which may be studied in part-time mode.


The degree has three main components:

  1. a Foundation program of three core units (45 credit points) and four electives (60 credit points)
  2. a capstone core unit in the final semester of study (15 credit points)
  3. a Major program consisting of eight units in a specialised area (listed above)
  4. a supplementary program consisting of eight units comprising:
    • a second Major from the Bachelor of Communications or from elsewhere within the School or outside the School
    • any four unit (60 credit point) minor at ECU, including those listed below, plus four electives;
    • an elective program of eight units.


Whatever pattern students choose:

  • normally no more than ten of the units studied should be at first year level;
  • at least four units must be at third year level;
  • it is recommended that students select units from their chosen major(s) in the first and second semesters of enrolment.
Complete the following two School based core units (30 credit points):
CCA1108 Communications and Digital Technology 15
CCA3111 Preparation for Professional Life 15
Plus complete the following two Course based core units (30 credit points):
CMM1101 Reading Media Texts 15
CMM1113 Media and Social Context 15
Students should select 60 credit points (four units) from the list of elective units recommended in the chosen area of specialisation. Any unit already completed as a Foundation core unit cannot be counted again as an elective.
Students must complete at least one Major program of 120 credit points (eight units) within the School of Communications and Arts. The remaining 120 credit points may come from another Major within or outside the School, or from a combination of minor and elective units.


MAAADJAdvertising Major
MAAABZBroadcasting Major
MAAACZCreative Services Major
MAAAENJournalism Major
MABUTEMedia, Culture and Mass Communications Major
MABUTCPublic Relations Major


MIAAFYAdvertising Minor
MIAAFZBroadcasting Minor
MIAAFXJournalism Minor
MIAAGAMedia, Culture and Mass Communications Minor
MIAAGBPublic Relations Minor
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014