Unit Set Structure
Disclaimer
This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| MIAAFY Advertising Minor | |||||||||||||||||||||
This unit set is available in the following courses: | |||||||||||||||||||||
| Y43 BACHELOR OF ARTS BACHELOR OF COMMUNICATIONS | |||||||||||||||||||||
| Y71 BACHELOR OF COMMUNICATIONS | |||||||||||||||||||||
Advertising is a discipline which combines art, science, strategy and communications practice. It has potential applications far wider than simply employment in an advertising agency. Advertising focuses on "controlled communications", where the content and the delivery-mode are both paid for by the client. Advertising is a critical component of integrated marketing communications in a business environment where it is communications (rather than accountancy) which has become the cornerstone of many successful corporate careers.
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| UNIT SET LOCATION This unit set is available on Mt Lawley, and Joondalup Campuses. |
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| MODE OF DELIVERY This unit set is available in the following modes of delivery - On-campus, and Online. This minor will become progressively available online from 2014 onwards. Students commencing study in this minor and who are eligible for advanced standing, may be required to complete units on campus. |
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Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014