Unit Set Structure

Disclaimer

This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

SPAAMW  Integrated Marketing Communication Area of Specialisation 

This unit set is available in the following courses:

Integrated marketing communication has become an important component in marketing because of changes in technology and the needs of corporations and consumers. This specialisation helps students to understand marketing communications and its relationship with marketing, advertising, and public relations.

 

 
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
 
MODE OF DELIVERY
This unit set is available in the following mode of delivery - On-campus.

NOTE: Some units may be available off campus.
 
ADV4116 Foundations of Advertising 15
PRN4120 Foundations of Public Relations 15
CMM4120 Integrated Marketing Communication * 15
MBA5704 Marketing Management * # 15
 
* Unit is available off-campus
# Students may select another unit as an alternative to MBA5704, with the approval of the Course Coordinator.
 

Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014