Unit Set Structure

Disclaimer

This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

SPAABN  Advertising Area of Specialisation 

This unit set is available in the following courses:
G75 GRADUATE CERTIFICATE OF COMMUNICATIONS

 

The Graduate Certificate of Communications (Advertising) equips graduates to analyse and evaluate the effectiveness of advertising campaigns, conduct research into consumer behaviour, plan and execute a campaign and operate effectively within the industry. The specialisation is accredited by the International Advertising Association (IAA) and makes extensive use of industry experts.

 
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
 
MODE OF DELIVERY
This unit set is available in the following mode of delivery - On-campus.
 
CMM4122 Introduction to Research 15
 
Select 45 credit points from the following:
ADV4105 Consumer Behaviour 15
ADV4112 International Advertising 15
ADV4116 Foundations of Advertising 15
CMM4120 Integrated Marketing Communication 15
 

Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014