This capstone marketing unit is concerned primarily with the strategic marketing planning process. It features the development of competitive marketing strategies at various levels of the organization and across a diverse range of business sectors – all backed by in-depth external and internal analyses. The key elements of this unit include the comprehensive coverage of external and internal analyses of select business situations, popular strategic models/options especially the concept of sustainable competitive advantage, and strategy implementation. The unit is heavily case-oriented involving weekly case discussions and participation.