UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| CMM3116 | Current Industry Analysis | ||
| SCHOOL OF COMMUNICATIONS AND ARTS | |||
| Credit Points: 15 | |||
| Prerequisites: | |||
| Students should be enrolled in the Advertising Major offered by the School of Communications and Arts | |||
| Course Weighted Average of 70 or greater | |||
| ADV3112 | International Advertising International Advertising | ||
| Description: | |||
| This unit examines the international marketing communications industry as a business by focusing on actual campaigns, developments, and trends. The emphasis is on international advertising but the content is not limited to this area and the broader spread of communications as used by marketers is considered. Cultural implications of international messages are examined as a major determinant of decision-making within the industry. Media developments, audience trends, and industry regulations are also examined through the analysis of actual contemporary cases as they are reported. Full Unit Outline | |||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014