UNIT INFORMATION

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TSM3201 Applied Tourism Analysis III
SCHOOL OF BUSINESS
Credit Points: 15
Prerequisites:
ECF1150 Business Statistics
 
Description:
Analysis and interpretation of tourism data is important for the successful management and marketing of all tourism businesses. Managers in all facets of tourism increasingly need to understand research and basic statistics in order to effectively manage their operations as well as predict and plan for the future. This unit provides a basic introduction to research planning and design, including data collection and analysis techniques used in tourism research. The unit draws on the resources of the Bureau of Tourism Research in the form of the electronic publication on compact disk – “Monitor of Tourism Activity” (MOTA) – for the purposes of conducting applied analysis in selected domestic and international tourism markets.

Full Unit Outline
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014