UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| MKT6320 | Marketing Research Project 1 | ||
| SCHOOL OF BUSINESS | |||
| Credit Points: 20 | |||
| Prerequisites: | |||
| MKT6310 | Marketing Research | ||
| Description: | |||
This unit will enable students to investigate a specific and relevant marketing research topic. The student will select the topic through negotiation with the supervisor. The topic may be applied within an organisation of their choice. The student will then conduct a research investigation including undertaking a literature review, collecting and analysing data and preparing a research report. It enables students to select a topic of interest and relevance and to investigate this more deeply. Students can prepare for their research unit through studying MKT6310 Marketing Research. This unit will provide them with the necessary understanding and skills of the research process to undertake their project within the time span of the semester. Full Unit Outline | |||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014