UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| MKT6310 | Marketing Research | ||
| SCHOOL OF BUSINESS | |||
| Credit Points: 20 | |||
| Prerequisites: | |||
| FBL5020 | Marketing Leadership | ||
| MKT6300 | Consumer Behaviour | ||
| Description: | |||
| Marketing research provides information about the marketplace to assist in effective management decisions, monitoring these decisions and to develop a keen understanding of marketing processes. This information includes the ability to track and predict the behaviours of consumers. This unit unpacks the marketing research process as it applies to the marketing functions within the business environment, providing managers with relevant data for informed decisions. The methodology of the marketing research process within this unit includes the design, gathering, quantification and appraisal of research techniques in a systematic and objective manner. An international focus is a core component of this unit. It reviews the latest online trends in marketing research, exposing students to this ever evolving global data gathering resource. From a strong theoretical basis, this unit adopts a practical and applied approach to marketing research, with students working with current, real-life marketing problems and opportunities for marketing research analysis. Full Unit Outline | |||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014