UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| MKT6304 | New Product Development | ||
| SCHOOL OF BUSINESS | |||
| Credit Points: 20 | |||
| Prerequisites: | |||
| FBL5020 | Marketing Leadership | ||
| Description: | |||
This unit focuses on the role of new products within the organisation and society. It explores each step in the new product development process, including the strategy, opportunity identification, design, testing, product launch and profit management. The theory of New Product Development (NPD) is studied, with practical application of these concepts by students with their own new product project.
This postgraduate marketing unit provides a managerial approach to new product development and implementation. It assumes an understanding of the fundamental principles of marketing and management. Familiarity with marketing research is also strongly encouraged as students will be creating and justifying a marketing plan for their new product. Full Unit Outline | |||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014