UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| MKT5707 | Promotional Marketing | ||
| SCHOOL OF BUSINESS | |||
| Credit Points: 15 | |||
| Description: | |||
| The unit seeks to impart knowledge on the promotional process, including the critical areas of promotional planning, objective setting, budgeting, promotional mix strategy, and measurement of effectiveness. Students will gain an understanding of the major promotional tools, namely, advertising, sales promotion, direct marketing, public relations, and other support media like out-of-home advertising. Students must also know why, when and how each promotional tool can be used and balanced to attain marketing and promotional objectives within an integrated marketing communications (IMC) framework.
Full Unit Outline | |||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014