UNIT INFORMATION

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MKT5706 Consumer Behaviour
SCHOOL OF BUSINESS
Credit Points: 15
 
Description:

This unit will explore the cultural, commercial and aesthetic factors that influence the way people consume. To understand these complex processes students will be introduced to perspectives on consumption from the disciplines of anthropology, sociology, psychology, economics, semiotics and marketing. Students will also learn about the techniques that marketers use to understand and influence consumer desires as well as the positive and negative impacts these have upon their daily lives and the society in which they live.



Full Unit Outline
 
 
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For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
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Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014