UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| MKT4612 | Applied Research Development | ||
| SCHOOL OF BUSINESS | |||
| Credit Points: 15 | |||
| Description: | |||
| This unit will prepare students for the independent research component of their degree. Using selected empirical papers illustrating recent marketing research as a base for workshop discussion, students will be guided through the stages of preparing their research proposal.
Throughout the unit there will be a focus on using critical thinking to analyse material. At the end of the unit, students will be able to prepare and present their research proposal to the Faculty (Masters students) or School (Hons and MPM students).
Full Unit Outline | |||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014