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Handbook 2014

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UNIT INFORMATION

Disclaimer

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

MKT4605	Current Issues in Marketing
SCHOOL OF BUSINESS
Credit Points: 15

Description:
This unit examines a theme in marketing, theoretical underpinnings, evaluation and contemporary issues related to the theme. This semester, the unit will provide students with deeper understanding on a popular research theme - market orientation, that is, the implementation of the marketing concept. This unit will evaluate theoretical underpinnings and contemporary issues related to the concept of market orientation and help students to develop research skills by conducting literature reviews and exploratory studies. Full Unit Outline


Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014