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MKT3606 Current Issues in Marketing
Credit Points: 15

This unit investigates areas that are topical, current and relevant to modern-day marketing practice. It promotes critical thought and application of cutting edge concepts in both marketing and business. Of interest will be the way marketing has developed over time in its role as the driving-force of the modern business. The unit therefore focuses on the theories and strategies adopted by the marketing profession. Selected current topics are explored by various means, such as, case studies, seminars, student presentations and field projects.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
Y98Bachelor of Marketing and Creative Services
Y99Bachelor of Marketing, Advertising and Public Relations
MAAACXMarketing Major
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Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014