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MKT3603 Customer Relationship Management
Credit Points: 15
MKT1600 Marketing Principles&Practices

Customer Relationship Management (CRM) is essential for organisational success. This unit investigates CRM as a customer centred business practice. It covers the fundamentals of creating and managing mutually beneficial, long term business relationships. The aim of the unit is to develop the functional and technical skills needed to deliver high quality customer service.

Full Unit Outline
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For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014