This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

INB3600 Business in Asia
Credit Points: 15

The unit introduces students to the diverse business traditions that operate in the Asian region. Our core aim is to develop an understanding of how business enterprises in these diverse traditions apply and to develop appropriate business strategies in the context of the new global economy. 


In this unit we will focus on four major business traditions in Asia: the Japanese, the South Korean, and the overseas and mainland Chinese.  In each tradition, we examine the type of business enterprise that has emerged focussing on the nature of business organisation, leadership, management style, business strategy and the general business culture that has evolved in each.


A key feature of each of these traditions is their continued regional and international expansion and we will explore the adaptations occurring in this internationalisation process.


What makes this transformation of business strategy so challenging is the fact that international trade and investment cycles will always be present when businesses consider their strategic options. In this context, phases of rapid expansion are inevitably followed by periods of downturn and crisis. Now that all significant business enterprises are globalising, the anticipation of these twists and turns is even more critical. 

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
MAAAAQInternational Business Major
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014