UNIT INFORMATION

Disclaimer

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

MKT2608 Consumer Behaviour
SCHOOL OF BUSINESS
Credit Points: 15
 
Description:

Living in a consumer culture we constantly purchase and covet things that create our lifestyles, express our identities, and define us.  What and how we consume, in many ways, determines not only how others see us, but also our personal satisfaction and self-worth.

 

To understand the complex processes of consumer behaviour you are introduced to perspectives from the disciplines of anthropology, sociology, psychology, economics, semiotics and marketing.  You will also learn about the techniques that marketers use to influence buyer behaviour, and in doing so gain a better understanding of your own behaviour and that of others.



Full Unit Outline

This Unit is part of the following Courses / Unit Sets
Y98Bachelor of Marketing and Creative Services
Y99Bachelor of Marketing, Advertising and Public Relations
MAAACXMarketing Major
MIAACOMarketing Minor
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014