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PRN2124 Public Relations Event Management
Credit Points: 15

This unit develops the knowledge and skills required by a public relations practitioner to design, stage and publicise a special event as part of a broader public relations program or as a stand-alone communication tool in its own right. The event could be a public relations tool in a campaign involving areas such as media relations, marketing communication, government relations, internal communication, issue management or international communication. Real-life case studies of commercial and community events enable students to understand better the realities of event management.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
Y99Bachelor of Marketing, Advertising and Public Relations
MAAACZCreative Services Major
MAAAHDEvent Management Major
MIAAEREvent Management Minor
MABUTCPublic Relations Major
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For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014