UNIT INFORMATION

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ADV2116 Foundations of Advertising
SCHOOL OF COMMUNICATIONS AND ARTS
Credit Points: 15
 
Description:

This unit determines the function of advertising within the marketing mix.  A breakdown of the roles within an advertising agency and the relationship of each role to one another, the advertiser and outside suppliers, is considered.  The development of a campaign is analysed from initial briefing through to the creative process, the production process, the media process and finally the post analysis.  Key regulatory and self-regulatory issues are also considered, including their code of ethics, trade practices and consumer protection legislation.



Full Unit Outline

This Unit is part of the following Courses / Unit Sets
Y98Bachelor of Marketing and Creative Services
Y99Bachelor of Marketing, Advertising and Public Relations
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 15/03/2014 VET: 14/05/2014