UNIT INFORMATION

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PRN3124 PR Issues and Crisis Management
SCHOOL OF COMMUNICATIONS AND ARTS
Credit Points: 15
Prerequisites:
PRN2110 Foundations of Public Relations
PRN2125 Communicating Through the Media
 
Description:

This unit examines issues and crisis management from a systematic PR perspective, drawing on the life-cycle of issues, persuasion theory and outwards-in focus on the management of environmental and consumer interests. Through the analysis of case studies the theory and principles of public relations are integrated with the practice of public relations. The unit provides practical experience in problem definition, strategic planning and analysis, and includes implementation techniques. There is a focus on current public relations issues or crises at the local, national and international level.



Full Unit Outline

This Unit is part of the following Courses / Unit Sets
MABUTCPublic Relations Major
MIAAGBPublic Relations Minor
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 15/03/2013 VET: 20/05/2013