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ADV2107 Strategic Branding
Credit Points: 15

This unit directs students in the application of brand communication theories and strategies and assists in understanding how these theories can be applied to the positive communication of products, services and personalities. Students develop a knowledge of unique brand attributes and various methods for presenting product, service and personality brands in an appropriate manner. Besides recognising brand strengths and weaknesses, students will investigate a range of brand management methodologies for products, services and personalities.

Full Unit Outline

This Unit is part of the following Courses / Unit Sets
MAAADJAdvertising Major
MIAAFYAdvertising Minor
K76Bachelor of Marketing and Creative Services
K77Bachelor of Marketing, Advertising and Public Relations
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:

Last Updated - Higher Education: 15/03/2012 VET: 15/03/2012